Account
Browse

Lancaster University Masterclass Series - Heike O'Leary

Lancaster University Masterclass Series - Heike O'Leary

Lancaster University Masterclass Series - Heike O'Leary

Date: 27/03/2019

Heike O'Leary

Lookers

Merging brands - Branding a merger

Heike O’Leary, Group Marketing Director of leading UK motor retailer Lookers will discuss how to best integrate a new brand into the group during a string of acquisitions. Lookers has grown significantly both organically and through various acquisition to represent 32 vehicle manufacturers, selling a huge range of cars from value to prestige at over 160 franchised dealerships across the UK and Ireland. One major acquisition forced Lookers to reevaluate and evolve their own retail brand. Heike will talk about the clear set of Lookers values that underpin the acquisition strategy now, how the transition process is managed to communicate these values and how both partners should learn and evolve from the process.

Nearby events

Quarterly Economic Business Breakfast

Date: 10/01/2017

Address: St Vincents Rd, Fulwood, Preston PR2 8UR, UK

Hosted by: North & Western Lancashire Chamber

Be amongst the first to see the latest economic survey results when they are revealed by Stephen Gregson, Corporate Finance...

Maximise Your Membership

Date: 19/01/2017

Address: The Villa, Moss Side Ln, Wrea Green, Preston PR4 2PE, UK

Hosted by: North & Western Lancashire Chamber of Commerce

All members are invited to join us for our first Maximise Your Membership Event of 2017! So you’ve renewed your...

HR Forum and Network: Employee Engagement

Date: 27/01/2017

Address: Intact Centre, 49 Whitby Ave, Preston PR2 3YP, UK

Hosted by: North & Western Lancashire Chamber of Commerce

The primary focus of this particular HR Forum is “Employee Engagement” whereby we will gain strategies for meeting this HR...

Community Connect: Skelmersdale

Date: 31/01/2017

Address: Lancashire Manor Hotel, Prescott Rd, East Pimbo, Wigan WN8 9QD, UK

Hosted by: North & Western Lancashire Chamber of Commerce

We are delighted to partner with the beautiful and historic Best Western Lancashire Manor Hotel to provide this free networking...

Eggs & Issues Breakfast Seminar: Intelligence and Technology for Business Security

Date: 03/02/2017

Address: The Holiday Inn, The Ringway, Preston PR1 3AU, UK

Hosted by: North & Western Lancashire Chamber of Commerce

This seminar focus' on the challenges we face as managers and business owners in keeping our organisations and assets secure....